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38 records

Book chapter

2023 · Lecture Notes in Business Information Processing

Antecedents and Outcomes of Brand Hate: A Case of Anti-brand Community

Latifa Mednini; Imen Charfi Ben Hmida

This study aims to explore the antecedents and outcomes of brand hate, especially in the case of the anti-brand community. Brand hate is an emerging concept in brand-consumer relationships. Qualitative research has been conducted on brand…

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Journal

Materials for Renewable and Sustainable Energy

Materials for Renewable and Sustainable Energy

Materials for Renewable and Sustainable Energy is an open access journal, focusing on research for renewable and sustainable energy technologies. Topics include renewable energy storage and conversion, energy saving, and more. Indexed in the Web of…

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