Latifa Mednini is PhD student in marketing at BECOME Laboratory
- She received her research master’s degree in marketing at the Faculty of Economics and Management Sciences in Sfax, and now she is a Ph.D. student in marketing at the same faculty, specializing in consumer psychology, data marketing, and digital marketing.
- Throughout her journey as a marketing researcher, she has delved deeply into understanding consumer behavior, particularly in identifying and addressing negative emotions towards brands.
- She has collaborated on the creation of multiple consumer-facing websites, leveraging the power of Artificial Intelligence. Through these endeavors, she has worked closely with specialists in profile development, ensuring compelling and engaging content that resonates with the target audience.
- She has authored papers on consumer data and consumer emotions detection and disseminating insights and findings to both scholarly and practitioner communities. She has had the privilege of presenting her research at various national and international conferences, contributing to the ongoing discourse and evolution of marketing research on a global scale.
- Her Google scholar profil